APTC Leadership & Management

Covers a broad range of communication principles, practices and skills that will help you grow in your chosen career.The Business Communication Handbook, 10e is designed to cover a range of skills required in today's busy workplaces with a special focus on business communication.

Starting with the premise that there's only ever one chance to make a good impression, this book covers all the issues involved in producing a plan from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.

In this guide, simple ideas are given to make meetings shorter, more effective, and more satisfying to everyone in attendance. Topics covered: Clearly define the purpose and the desired outcome; Establish priorities; Set an achievable agenda; Prepare and participate; Encourage open communication; Keep discussions on track; Avoid groupthink; Press for closure; Summarize discussion points and decisions; Gain agreement on action steps; Assign responsibility; and Set deadlines.

This book provides strategies for effective professional communication. It offers guidance to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes.

Introduces the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution into new areas of business and economic activity.

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers, and businesses to understand how their roles affect the production and allocation of goods and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as: Digital marketing; The experience economy and services marketing; Co-creation and customer engagement. This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

This book provides a concise account of the principles and techniques of project management, designed to meet the needs of the business manager or student. Using examples and illustrations, the author introduces the key project management procedures and explains clearly how and when to use them.

Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.

Learn the framework for delivering successful project outcomes. This essential tool for students of project management combines the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project management profession in Australia today.