This book introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new text and reference focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. Issues such as the relationships between stakeholders and the consequences that such relationships create as well as magement, planning, organizing, staffing, directing and controlling are included.
Linking theory, research and application this book looks at the purpose and processes of managing a sizable and varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner.
A comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents.
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences.
Focus on World Festivals: Contemporary case studies and perspectives provides the reader with a contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus this book can be utilised in several ways; to examine different types and genres of festivals across the world, to consider in detail specific festivals in specific contexts, to look at management and organisational issues in festival provision, and to illustrate debates and theories pertaining to festivals throughout the world.
This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.
First text to go beyond simply ‘making events work’ to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals;
This book explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. It provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events.