Fashion

Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in work of the huge color forecasting industry. This book looks at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season.

Everyone in the fashion business needs to develop an essentialsurvival skill: how to interpret the intelligence provided by thefashion forecasting industry, to anticipate and respond to emergingtrends. Lavishly illustrated in full colour throughout, with clear andrelevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals whoalready have acquired some fashion knowledge and skills.

Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends.