The highlight of the book include: Understanding what adobe Photoshop Software does. Understanding how to edit images, videos and how to use colors and fonts. A step-by-step guide with illustrations to help you have a good grasp of Photoshop. Understanding these details will help you become an expert in no time.
An authoritative, self-contained course on successfully shooting landscapesAimed at beginners, this guide is part of a series of tutorials that explain the basic skills and techniques of photography in relation to a specific subject area. Each book is divided into six main sections: Basics, Lessons, Revision, Project, Analysis, and Progress. The concept of photography is presented in a concise, easy-to-follow manner. There's information on the types of camera, lenses, tripods, filters and other useful accessories; the basics of exposure, metering, aperture and shutter speed, ISO, dynamic range, and using filters. There is also information on color and composition, including the effects of light, the effects of color on the perception of a photograph, and the basic "rules" of composition.
. Grundberg writes eloquently and authoritatively about photography's "boom years," chronicling the medium's increasing role within the most important art movements of the time, from Earth Art and Conceptual Art to performance and video. He also traces photography's embrace by museums and galleries, as well as its politicization in the culture wars of the 80s and 90s. Grundberg reflects on the landmark exhibitions that defined the moment and his encounters with the work of leading photographers--many of whom he knew personally--including Gordon Matta-Clark, Cindy Sherman, and Robert Mapplethorpe.
With the development of digital technology, the ways of making images - whether they are still or moving, 2D or 3D - have evolved at an unprecedented rate. At every stage of image making, artists now face a choice between using analog and using digital tools. Yet a digital image need not look digital; and likewise, a hand-made image or traditional photograph need not look analog. If we do not see the artist's choice between the analog and the digital, what difference can this choice make for our appreciation of images in the digital age?
Jill Enfield's Guide to Photographic Alternative Processes, 2nd edition, is packed with stunning imagery, how-to recipes, techniques and historical information for emulating the ethereal, dream-like feel of alternative processing. This fully updated edition covers alternative processing from its historical roots through to digital manipulation and contemporary techniques and how to combine them. It features several new techniques alongside new approaches to older techniques, including hand painting on silver gelatin prints, ceramics and photography, cyanotypes, wet plate collodion, digital prints and many more. Enfield showcases the different styles and methods of contemporary artists together with suggestions for vegan and vegetarian friendly alternative processing, transforming 2D images to 3D installations, and how to apply darkroom techniques to digital captures. Professionals, students and hobbyists will discover how to bring new life and imagination to their imagery. Whether in a darkroom using traditional chemicals, at the kitchen sink with pantry staples, or in front of the computer re-creating techniques digitally, you will learn how to add a richness and depth to your photography like never before.
In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Is color a phenomenon of science or a thing of art? Over the years, color has dazzled, enhanced, and clarified the world we see, embraced through the experimental palettes of painting, the advent of the color photograph, Technicolor pictures, color printing, on and on, a vivid and vibrant celebrated continuum. These turns to represent reality in "living color" echo our evolutionary reliance on and indeed privileging of color as a complex and vital form of consumption, classification, and creation. It's everywhere we look, yet do we really know much of anything about it? Finding color in stars and light, examining the system of classification that determines survival through natural selection, studying the arrival of color in our universe and as a fulcrum for philosophy, DeSalle's brilliant A Natural History of Color establishes that an understanding of color on many different levels is at the heart of learning about nature, neurobiology, individualism, even a philosophy of existence. Color and a fine tuned understanding of it is vital to understanding ourselves and our consciousness.
This innovative plant-based color-guide includes twenty-five palettes with five hundred natural color swatches, providing inspiration for sustainable fashion, textiles, fine art, floral design, food, medicine, gardening, interior design, and other creative disciplines. Bring the healing power of forest bathing into your home with a palette of spruce cones, pine needles, and balsam branches. Move past Pantone and embrace the natural balance of a pollinator palette with Hopi sunflower, red poppy, echinacea, and scabiosa. Duerr complements the palettes with short essays that provide useful information. She connects the colors with particular landscapes, the restorative qualities of medicinal plants, common garden flora, lifestyle experiences, food and floral waste, and the ecological benefits of using organic materials to create colors. You may never view color--or your plants--the same way again.
Images of the nude human form are among the oldest art forms—from simple drawings, to grand statuary, to classic painting and contemporary photography, artists’ fascination with the human body has endured throughout time and across every form of creative expression.
When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. More than a step-by-step photography instruction manual, Perception and Imaging explores the fundamental act of photography – seeing – through a uniquely comprehensive combination of technique, history, visual perception, philosophy and psychology. No matter your level of technical skill, you can learn to think more clearly about what you wish to convey in your images. Fully revised to account for the unique influences and consequences of the digital revolution and online photosharing, John Suler newly addresses digital impermanence, sensory and cognitive overload, and the selfie, and their effects on perception. Additional coverage also includes microexpressions, Rorschach inkblots and subliminal reactions, transference, and synectics
This book is a theoretical examination of the relationship between the face, identity, photography, and temporality, focusing on the temporal episteme of selfie practice. Claire Raymond investigates how the selfie's involvement with time and self emerges from capitalist ideologies of identity and time. The book leverages theories from Katharina Pistor, Jacques Lacan, Rögnvaldur Ingthorsson, and Hans Belting to explore the ways in which the selfie imposes a dominant ideology on subjectivity by manipulating the affect of time. The selfie is understood in contrast to the self-portrait. Artists discussed include James Tylor, Shelley Niro, Ellen Carey, Graham MacIndoe, and LaToya Ruby Frazier.
A comprehensive illustrated exploration of the fascinating science of color Arielle and Joann Eckstut, authors of The Secret Language of Color, offer a thorough, readable, and highly visual exploration of the science of color. Organized by 50 of the most essential questions about color across a variety of fields--physics, chemistry, biology, technology, and psychology--this book examines how and why we see color; how color relates to light; what the real primary colors are; how biology, language, and culture affect the colors that we see; and much more. Full of clear and elegant infographics, What Is Color? is a must-have for artists and designers, scientists, students, and decorators, and anyone else whose work or play involves color.
From Facebook, Twitter, and Instagram to Snapchat and TikTok, social media has become part of our everyday experience. However, its proliferation has brought a myriad of serious concerns about the long-term effects of social media on socializing and personal relationships and the impact on well-being and mental health (particularly in relation to children and adolescents), as well as issues linked to information and culture (such as privacy, misinformation, and manipulation). Featuring contributions by leading international scholars and established authorities such as Christian Fuchs, Henry Jenkins, Michael A. Stefanone, and Joan Donovan, editor Devan Rosen brings together key contemporary research from multiple disciplines in order to provide crucial insight into these debates. This book will be an important resource for students and scholars of media and communication, as well as educators, parents, policy makers, and clinicians interested in the impacts of social media.
This book presents research on the influences of social media on education, broadly construed. Specifically, the research included in this book is categorized into four broad areas, examining the educational influence of social media on youth and college students, professional development in content areas, higher education learning, and social justice and activism.
Discover the real-life impacts of social media use through a collection of fascinating academic perspectives Successes and Setbacks of Social Media: Impact on Academic Life rigorously explores the positive and negative impacts of social media as a communication tool. The book incorporates a diverse group of opinions and perspectives, all of which reflect on how social media might influence academic success, relationships, self-worth, and engagement with virtual networks.
There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached.