2017 | 1hr 13min
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
2015 | 30min
Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make.
2009 | 54min
A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.
2007 | 1hr 20min
An independent film about typography, graphic design and global visual culture. HELVETICA looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. An exploration of urban spaces in major cities and the type that inhabits them, this film offers a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.