Floristry (new)

Botany Melbourne is an online floristry practice based in Melbourne that prioritizes environmental responsibility and sustainability. The company avoids using floral foam, a plastic product that breaks down into microscopic particles and pollutes waterways, instead opting for reusable glass vases. They also hand-deliver their arrangements to ensure optimal condition and source their floral ingredients directly from local growers to minimize plastic use and carbon miles.

The article offers information on florist TJ McGrath's efforts to advance sustainable floristry through the Sustainable Flowers Project symposium, at Jardin de Buis, photography studio in Washington Township, New Jersey. Topics discussed include McGrath's environmentally-friendly flower cultivation practices using custom soil blends; the educational symposium featuring hands-on floral design workshops; and practical tips for adopting sustainable practices in floral design.

The article focuses on the environmental and economic consequences of the global floral industry, spotlighting the dominance of supermarket and e-commerce flower sales that rely on imported blooms. Topics include the rise of sustainable floristry in Canada, the challenges faced by local flower farmers and florists, and emerging collectives that support locally grown, seasonal flowers.