Vividly illustrating both the challenges and the opportunities facing today's executives this book provides the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organisation.
Global Business Environments and Strategies 4e focuses on the relevant global or international business environments and appropriate competitive and functional strategies that can enhance the level of management and leadership in a multinational organization. This text helps students to develop the ability to understand recent theories, trends, and technology in order to make a contribution in the real world. It provides both South African and international cases on global issues.
This book covers case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East. It provides a real-world perspective to theories and examines the latest trends in international business, with 10 new in-depth case studies specially created for this edition.
The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating.
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.